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In this article, we will de­lve into the effectiveness of online vehicle me­rchandising and provide practical tips to help you achieve success in this crucial area.

7 tips for enhancing your dealership’s online vehicle merchandising strategy

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In today's fast-paced digital age­, having a robust strategy for showcasing your dealership’s vehicles online­ is not just a passing trend – it's absolutely...
Whe­n stress increases, productivity declines significantly, and the risk of developing he­alth issues like anxiety and de­pression rises.

Managing stress and burnout in the fast-paced retail automotive industry

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The automotive­ retail industry is a dynamic and ever-e­volving sector that poses unique challenges for its professionals. From continuous customer interactions to meeting sales...
Managing your existing BDC can be a tall order, but it is worth exploring to find out if you can improve sales and service.

In-house vs external BDC: How and why to make a switch

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For a dealership, follow-up with customers is absolutely crucial. Some customers will choose which dealership to shop at based on interactions with salespeople over...
By showcasing your EV knowledge, you can help electric car buyers have a more pleasant and effective experience on your sales floor.

What do electric car buyers want to know before the purchase?

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The car sales process has changed a lot in the last 15 to 20 years. Cars themselves have changed quite a bit in the...
Now’s the time for dealerships to adapt to market disruptions, while also finding success in the face of economic uncertainty.

Selling cars despite the current economic uncertainty

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Automotive retailers have seen a massive upheaval in recent years. Between the effects of the COVID-19 pandemic, inflationary concerns, higher borrowing costs, and general...
Beyond mere promotion, social media offers dealerships rich insights into customer preferences and trends.

Exploring the impact that social media has on automotive sales

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In the dealer’s lounge, you may scroll through Instagram. Not for leisure but to inspect a competitor’s latest post showcasing their newest sedan under...
By marrying online innovations with the hands-on experiences they excel at, dealerships can craft a future-ready, holistic EV buying journey.

Creating a seamless online-to-offline EV buying experience

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Remember the golden days of car buying? There wasn't an internet where people could do research—only magazines. When new cars arrived, dealers often used...
In this article, we'll explain how to use QR codes as part of your dealership's marketing plan, to better get messages out to more people.

4 ways to incorporate QR codes into your dealership marketing strategy

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We are sure you've seen these little grids on posters or mail pieces. These are QR codes, and they are rather versatile and straightforward...
Julian Treasure

Using conscious listening to aid salespeople in improving customer satisfaction —...

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In today's noisy, fast-paced, and competitive business landscape, effective listening and speaking are skills you should master. It ultimately impacts your bottom line. On...
Car buyers who no longer commute to an office seem to be spending more both on the price of a vehicle and the F&I products to protect it.

Are car buyers who work-from-home making F&I sales easier?

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For the last few years since the start of the pandemic, companies have been more open to the idea of working from home to...