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Managing your existing BDC can be a tall order, but it is worth exploring to find out if you can improve sales and service.

In-house vs external BDC: How and why to make a switch

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For a dealership, follow-up with customers is absolutely crucial. Some customers will choose which dealership to shop at based on interactions with salespeople over...
On today's Inside Automotive, we're joined by Shep Hyken explores how dealerships can elevate their customer experience using AI

Leveraging AI as an asset in the dealership rather than being...

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Artificial Intelligence is changing how some companies conduct business, especially in customer service. It may already replace roles in some industries, but is that...
By prioritizing the customer experience, dealers can cultivate a community of brand advocates that generate repeat business and referrals.

Why customer experience is your dealership’s ultimate marketing tool

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In the dim glow of a local dealership, Sarah drove off the lot with her brand-new sedan. Instead of feeling like just another sale,...
A video lead response can lead to more engagement, more sales, and overall better interaction with your customers.

7 essential video lead response tips for car dealerships

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Video has become part of everyday life, ranging from entertaining people to providing a quick education on just about any subject you could imagine....
In this article, we'll explain how to use QR codes as part of your dealership's marketing plan, to better get messages out to more people.

4 ways to incorporate QR codes into your dealership marketing strategy

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We are sure you've seen these little grids on posters or mail pieces. These are QR codes, and they are rather versatile and straightforward...
Car shopping doesn't have to be stressful. With the right approach, you can help turn it into a fun, engaging, and empowering experience.

How to make car shopping more fun for your customers

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Car shopping should be e­njoyable, not intimidating. As a dealership owne­r, your job goes be­yond simply selling a car. It includes providing helpful advice­...
Purpose is the dealership's foundational framework on which it builds long-term company culture, goals, missions, and values.

How to unlock the power of purpose and drive your dealership...

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The bar to becoming a successful automotive group is extremely high. Worth $2.86 trillion in 2021, the automotive industry is indubitably one of the most...
When it comes to engaging with your customers, every interaction should be considered an opportunity to showcase your brand.

4 ways dealers and automakers can support customers and drive loyalty

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In the past three years, nearly every industry has experienced a dramatic shift in consumer expectations. The auto industry is no exception, with services...
Customer service is an area where artificial intelligence is able to take some of the load off your dealership team, but how do you apply it?

AI-powered customer service: elevating dealership experiences

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We are certain you’ve heard many stories about artificial intelligence in the last year. Artificial intelligence can be an effective tool for marketing, writing,...
To ensure­ that all customers stay informed, businesse­s must have effective­ communication processes and protocols in place.

Elevating the service experience with proactive communication and real-time updates

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In the world of automotive dealerships, the service experience often represents the most complex and confusing part of the customer journey. From scheduling appointments...