Tag: CBT News

With the gloomy economic forecasts that are flooding every media outlet daily, criminals are finding an easier environment to be able to pull off...

Strong connections between service department managers and technicians are vital on two fronts: productivity and customer satisfaction. But sometimes poor communication, lack of training,...

Search engine marketing, or SEM, is an advertising form common amongst car dealerships and service departments in an effort to buy traffic from people...

It would be easy to fall for the headlines about wavering EV demand in the US. In the past few weeks, editors have rushed...

The automotive­ retail industry is a dynamic and ever-e­volving sector that poses unique challenges for its professionals. From continuous customer interactions to meeting sales...

For a dealership, follow-up with customers is absolutely crucial. Some customers will choose which dealership to shop at based on interactions with salespeople over...

The car sales process has changed a lot in the last 15 to 20 years. Cars themselves have changed quite a bit in the...

Used car prices have been high since the early days of the COVID-19 pandemic. The global health crisis and supply chain problems caused a...

Earlier this week: The United Auto Workers (UAW) announced they are poised to escalate their efforts in securing favorable contract terms from the Big...

In the dim glow of a local dealership, Sarah drove off the lot with her brand-new sedan. Instead of feeling like just another sale,...