What are the long-term costs of electric vehicles (compared to gas-powered cars)?

Electric Costs vs. Gas

Both gas and electric cars require some math to understand what you are really paying. To be fair, your gas-powered vehicle will feel easier in part because gas stations list the price of gas, and your miles per gallon are easy to track.

The cost to charge your vehicle at home will be mostly dependent upon the price you pay per kilowatt hour. While the amount could literally be listed clearly on your power bill, you can also do a little math and divide the number of kilowatt hours used in a month by the total cost of your electric bill, minus natural gas!

A couple of key things to know here: the average cost per kilowatt per hour in the United States is $0.16. The average electric car uses about three to four kilowatts per mile.

With the average American driver going around 13,000 miles per year, you can expect to spend $60 per month on electrical to power your vehicle.

You should also note that the price to charge on a private, paid network is higher than charging at your own place, and a bit more money to charge faster, often in until 45 minutes. 

Just like gasoline, the amount you’ll pay depends on location. While we like to remain objective when discussing vehicles, it’s clear that based on current gasoline and electric prices, an electric car should carry a lower month-to-month recharging and refueling cost. 

Repairs and Maintenance

While more modern vehicles often required fewer service appointments over the last couple of decades with the formulation of synthetic oil, some drivers feel like they get nickel and dimed by small things over the course of their vehicle’s lifetime with the replacement of spark plugs and anything else that might cause performance issues or an engine light.

Electric vehicles require less maintenance, but, and this is a bit of a big but, the repairs can be more expensive by $100 or more. A key difference here is that the electric vehicle, which doesn’t see the service department as often, is more likely to need a bigger repair, though less frequently.

The battery is one of the biggest questions from both dealers and drivers. Is the battery going to need to be replaced? Will it offer miles over the years? While that article asks questions about the pricing for preowned EVs, it reflects the less-than-predictable nature of the long-term use of batteries.

To be completely fair, gas engines tend to cost more as they age, so this isn’t exactly a new problem!

So what should I do as a car dealer selling electric vehicles?

Educate your customers to the best of your knowledge. Ask the customer questions about their vehicle use and listen for areas where the customer might be concerned about long-term costs.

Help them learn what to look for in terms of when to bring their electric vehicle in for service. While it won’t need many if any fluid checks, you’ll want to keep an eye on the chassis, battery, power steering, electric motors, brakes, and some other items. Filters and suspension are important too!

You can also talk about gas and electric costs in a similar manner to speaking of gas mileage: The range or miles per gallon ratings aren’t guaranteed and are based on normal, calm driving.

Conclusion

Electric and gas-powered vehicles have different costs and ways of measuring costs. Long term, electric vehicles will likely need less frequent but potentially large repairs than gas-powered vehicles. On the plus side, an electric car driver will likely see the service department less, while paying less for electric charging depending on the price of electricity in their area.

The post Evaluating the long-term costs of electric vehicles: pros and cons appeared first on CBT News.

A Lightning-Fast Synopsis

Nearly everyone uses the Internet to find basic info about products and services these days. The search engine marketing programs available on both Google and Bing simply offer an auction system that allows businesses, including dealerships, the ability to “buy” a higher spot on the search results page by bidding against other businesses, including dealers.

The Competitors: Google vs. Bing

The two primary search engines in the U.S. market are Google and Bing. There is almost no doubt you’ve heard and used Google. Bing also the ability to buy ads and is an “up and comer” when it comes to ads though the platform has existed for more than a decade.

Let’s see how they compare. Our comparison is meant to be an objective, honest look:

Google vs Bing

We are going to break down a comparison between Google and Bing in a few ways. Bearing in mind that the basic system involves paying for individual clicks within a larger overall monthly budget, in most cases, for dealerships.

Traffic Volume

If you didn’t know much about Bing’s search engine before today, or even this year or last, you are not alone! Bing doesn’t get nearly the volume of searches that Google enjoys. Google gets most of the search traffic in multiple countries, including the United States. Honestly, most car dealerships won’t be able to drive enough traffic with just Bing ads.

Cost per click

The cost per visitor to your site is a rather important part of what makes search engine marketing go – simply stated, good quality with good keywords can have a lower cost oer click for good traffic. Google’s cost per click tends to be higher than Bing because Google is more competitive with a lot more dealers and businesses trying to pay for representation and clicks.

Types of Ads

While we will dive into more detail in later articles, Bing and Google have different types of ads – though really, they do tend to copy each other a little bit. Google offers a Vehicle Listing Ads system that takes a product feed, in addition to offering display networks and “Performance Max” ads. Bing has similar offerings in many ways, with “Performance Max” coming soon.

Shifts in Traffic

Later last year and earlier this year, a small amount of Google’s fairly large market share was eroded when Bing launched an artificial intelligence and AI-enabled search. Google has been working hard on a similar program called Bard. Expect both Google and Bing to make continuous improvements to artificial intelligence, including within their advertisements, in order to attract advertisers

AI has the potential to help people shop for cars – and we’ll see which one is better in the long run!

Demographics

Google and Bing don’t tend to offer the same audience. Why? Because Bing is integrated into some devices and the software in some machines, including Microsoft’s browsers and the search within their operating systems.

The average Bing user is a little older – and potentially has a bit more education and disposable income. This is not to say that Bing is used by old people – but with a more limited user base and people who are more “mature,” your dealership might benefit from providing search results to those with the higher potential for getting the credit to buy a vehicle.

Conclusion

Google and Bing have unique strengths. Our unbiased comparison is intended to help you decide how to use each one. In our honest opinion, you should probably put your dealership ads on at least a little bit of both.

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What is a Business Development Center?

A business development center is a term used for the people who are often following up on prospects from the sales floor, the internet, and also prospect the service department for appointments.

Typically, BDC workers are good on the phone and with a computer. They scour through activities in your customer relationship manager software and have a pleasant, and possibly assertive personality to get people in, AND make them happy!

So how do I pick between in-house, outsourced, and letting my people do it?

I’ve worked with all three, so I’ll offer a glimpse of what I know:

Do your salespeople regularly stay on top of follow-ups and document them? Are they closing more than a few percent of new internet leads that aren’t previous customers? Do they respond to new leads within a few minutes, especially if they aren’t busy with a customer?

In this case, we suggest either hiring an in-house BDC or outsourcing one. And there are a few key differences, some of which are more business-related than anything else.

In-house BDC

An in-house BDC can be fairly flexible. If you can find a person who previously sold or did customer service over the phone, you’ll be in good shape. You’ll also have to keep in mind that you’ll likely want to train an in-house BDC person on best practices, which to be honest, can be a challenge if you don’t know what those best practices are. Another business decision to make here, you might not have the best luck locally. Keep in mind that if you do offer health insurance and other benefits, you’ll be paying a bit more, just like any other employee.

Outsourced BDC

Consider this: You won’t have to train an outsourced BDC on much of anything minus a few specifics about what you want to say and what you don’t want to say. An outsourced BDC might have a monthly rate plus a cost per lead. The good news here is that most outsourced BDCs will follow whatever list of activities you want them to do. 

To me, an outsourced BDC is great for dealerships that want to get started as soon as possible without having to deal with an actual hiring process. The downside is that they can be fairly expensive.

What improvements does a BDC offer?

Regardless of which method you choose, having people dedicated to following up with your customers will almost certainly lead to an increase in sales, especially if you feel like you were significantly lacking in Internet deals being closed before.

With either method of hiring an in-house BDC or outsourcing it, you’ll probably start to see a more serious return on investment within the first couple of months, depending on how much training you have to do.

How would I switch?

Once you scope out the right service, you should do a couple of things:

Inform your salespeople

If your salespeople won’t be doing their own follow-up anymore, let them know! Some might like it, some might not. Also, detail whether or not the BDC will have any impact on what they are paid for selling a car. In our honest opinion, the salesperson shouldn’t have to split any part of a deal with the BDC.

Set up your CRM properly

This is actually even more important if you are starting an in-house BDC. You need to have a place where either your phone people or phone workers from the outside are going to see how often they should contact people and record or document it. We suggest contacting your CRM provider to set this up.

Make a system

This concept is wide open. If you dig deep enough into your CRM and previous leads, you are going to start having to decide how to distribute appointments for people who aren’t there anymore. I’ve seen this set up in multiple ways, ranging from keeping close track of monthly close ratios and deciding who gets what from there to being more equal and following a round-robin system.

Conclusion

Managing your existing BDC can be a tall order, but it is worth exploring to find out if you can improve sales and service. by getting more outreach. If you are thinking about changing your existing system, evaluate your hiring practices and keep good track of how things are performing to see which investments are worth making.

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What do electric car buyers want to know?

Range

As you might suspect, the vehicle’s electric operating range is among the chief concerns for electric car buyers. Most American drivers have been in a routine since they are old enough to remember, that gas stations are frequently located off the exits of most highways big or small. Filling up takes just a few minutes unless you have a big truck, a boat, or both at the same time.

So especially for people who commute every day, knowing the range of the vehicle is very important. Also important is how weather impacts the vehicle’s electric power range. Since colder and hotter weather does impact the range, they want to know how much range is taken off when they want to use the heater.

For such a big purchase, this is really important – due in part to the lost equity of finding a vehicle that doesn’t fit your lifestyle. Knowledge of charging ranges – and honesty in charging ranges, is something salespeople should be equipped with.

If I were to buy an electric vehicle today, I would want one that exceeds the ability to drive to the nearest metro area and back on one charge. Why? What if I have to commute some day? I don’t want to have to trade my vehicle in just because I moved or started a different job.

Cargo Space

While not the biggest challenge for most electric vehicle buyers to overcome, having cargo space is generally helpful. Should you take on a new hobby or kids’ activities and decide you want more space, having the room to throw a sports bag or two in the area would be rather helpful.

The challenge with cargo space is thinking about all the things you could carry. Consider a roof rack, too.

How to charge

Admittedly, the concept of plugging your vehicle is one that won’t change and won’t be a challenge for even the most technically challenged customers. Understanding where to charge and different levels of chagrin are rather important, though.

Salespeople will want to be informed on what charging options are available in-home or in-garage for customers. They should also be able to explain to a customer how to charge their vehicle at an apartment. Knowing how long a charge will take will also be very helpful – and whether or not the customer can control the charge time!

Available Rebates/Credits

Some of the rebates available for an electric car don’t actually come from the dealership, but as tax credits when you complete your yearly report to Uncle Sam. Note that in most cases, salespeople aren’t expected to have extensive knowledge of individual tax situations, but should know which vehicles qualify for a tax credit, how much, and how long those credits last.

This is a bit different from the discounts people (used to?) received on cars, trucks, and SUVs in that they aren’t automatically subtracted in the dealership or within the finance office.

Conclusion

Electric vehicles represent a change, and often a positive one, to most electric vehicle buyers. By showcasing your EV knowledge, you can help electric car buyers have a more pleasant and effective experience on your sales floor.

The post What do electric car buyers want to know before the purchase? appeared first on CBT News.

Note that we are more specifically discussing changes that you, as the dealer, don’t have to pay for, unless you employ a third party to set them up. 

Used Car Searches on Bing

Earlier this year, Bing launched a program in which dealers can have a feed of vehicle data pushed to Bing to display used cars and their pricing. You’ll notice a couple of cool things in our screenshot below:

I don’t know about you, but I like this! The person searching is given the opportunity to adjust some filters and there are some labels over top. 

Bing also started offering vehicle information instantly for general searches a bit before Google. Check out the right side of the below screenshot for Google’s inclusion of information on new vehicles:

Bing offers something somewhat similar, though it gives the information lower on the page:

And provides more varied information about recent changes:

So, what does this have to do with Google vs Bing and car dealers?

I will say that both Google and Bing are great places to focus your search engine efforts. Bing offers some new and upcoming elements from their artificial intelligence-based systems, which come with varied information that is often specific and recent. Google offers some general info instantly.

Both engines are hard at work developing ways to connect customers to dealers. Google does offer some inventory info like in the next screenshot:

But this is buried on the right side. Of course, you might suspect that these listings are free – and certainly not the first thing you’ll see.

With all of this said, if you are actively doing SEO, optimized your website for both Google and Bing. Have business profiles edited, owned, in place, and accurate so that customers who try to reach you via both platforms get the best of what your dealership has to offer.

Sign in to both Google and Bing so that you can maintain ownership of your account and get alerted to various warnings and problems your site might have communicating with search engines. All of the cool looking things people like to click on are powered by something – and that more often than not comes from your profile and website.

Other resources

Note that aside from the potential to pay a vendor to get your feed to Google or Bing for free placements, this article was primarily about how Google and Bing have recently changed in terms of being search engines. Check out our other articles about the search engine marketing – which is the advertising method of paying to have placed ads within the auction systems on both sites.

Conclusion

Google and Bing both have unique automotive products on the search market. We’ll keep an eye out for what’s coming next!

The post Google vs Bing search: mapping out the differences appeared first on CBT News.

Why are photos so important?

Your customers are already visual. While you could explain in poetic detail every aspect of a vehicle from the condition of the sheet metal to the feeling of touching the steering wheel, your customers also want to see the vehicle itself to be more connected to it—and to believe that it really is as good as you say it is. In fact, doing a little less writing about a vehicle and offering more visuals is rather important.

Photos are also much more engaging. Many website platforms consider photo gallery views as a measure of engagement. Photos are far more honest than anything else you can post about a vehicle besides the vehicle history report.

How to take good photos

Explaining how to take good photos is a little difficult because in some cases, you might find some of the elements you’ll want to control a little difficult to manage. We’ll start by explaining that the very best car photos come from dealerships and online car vendors that set up a specific photo studio – probably an entire room, complete with good, natural, and portrait lighting and a clean consistent background.

You should also know that the photo studio process costs a lot, requires moving cars inside after reconditioning, and takes up a lot of space. If you already have a studio, good for you! You might not need much guidance. If you don’t, we’ll explain what else you can do.

Get the right lighting

Bad lighting makes your vehicles look less appealing. The colors aren’t very accurate. By bad lighting, we literally mean harsh, direct sunlight, especially on interior colors like gray or white that might look washed out in the high noon sun.

Our suggestion here is simple: Find a shaded corner on your lot, or learn to control your camera enough to make the colors and lighting look right.

Also, while sunset photos of a car do look good, there is a decent chance you won’t have enough time to take photos of more than a couple of cars during the golden hour. Plus, promptly after sunset is when you’ll start to get too dark for photos.

Take lots of photos

We could more carefully rephrase this to say take lots of photos without repeating yourself. Take a photo of the vehicle from every corner angle, then general photos of the inside, including seating surfaces, the steering wheel, and any technology within. We recommend taking at least 20 photos per vehicle if not more.

If the vehicle isn’t especially loaded with infotainment and accessories, take good, up-close photos of how clean the vehicle is after detail. This also matters to people!

Get a template

While this isn’t about the photo itself, many photo inventory providers will make you a template that places your logo and website at the bottom or top of the photo. These are great for both getting your phone number out there on 3rd party listing sites and planting that seed of a familiar logo to customers.

Consider a virtual tour

This will bring an additional cost, but it’s immersive. There are more than a few software platforms that can guide you through how to make a 3D image of your vehicle that embeds on your website and allows for a more interactive look at the vehicle.

To be honest, you might not need it for every car, but for a few higher-end luxury vehicles and cars with lots of competitors out there, it can help sell the car for more or faster.

Get examples

Some dealerships don’t quite know what standard they should live up to. Consider this: if you are contemplating whether or not you want to improve your vehicle photo merchandising, or don’t know how—take a look at your competitors. Look at the photos of your bigger competitors (If you are a big competitor in the area and want to improve, look at other brands too) and see how they do things. 

The post Tips and tricks for creating topnotch merchandising photos appeared first on CBT News.

Use Recalls to show what your service department can do

While not every customer who comes in for a recall is coming in just for that, a service recall is quite the opportunity for service departments to shine. Sometimes customers don’t come in for service because they haven’t driven much or they would rather wait until something slightly more serious happens to pull into your drive-thru.

Customers also might be shopping for a new service department or otherwise not be overly impressed by something from a previous visit.

All of these factors make a service recall campaign a great chance to show your customers how good your service can be. From the initial greeting in the service department, the actual repair, your waiting room, shuttles, or rentals, ensure that every gear is working just right.

Care about the car

One of the best parts about doing recall work is that you are guaranteed some paid work. Showing further care for the vehicle involves empathetically presenting anything else you found while inspecting the vehicle and presenting it to the customer without being pushy about making immediate repairs if they aren’t necessary.

Understand people’s feelings about recalls

Many of today’s drivers ignore recalls. I’m still waiting to get my Takata airbags done. Aside from the recalls the service department notifies customers about, it’s difficult to get customers to take the postcard or letter they receive in the mail very seriously. This is in part because some recalls feel unnecessary, but they also take time out of someone’s day.

The people who do show up specifically for recall work are likely genuinely concerned about the state of their vehicle, or might not understand what issue the vehicle might actually have. Taking the time to explain exactly what it is your technicians will be doing and how, if at all, it impacts the vehicle, could lead to a more solid relationship in the future.

Since the driver or passenger can’t often “feel” the issue, it is more important to tell them why the vehicle is recalled. I owned a vehicle that had a power steering hose recall and I had no idea until it was brought into the vehicle simply because there wasn’t anything wrong with the power steering at the moment.

Conclusion

Recall campaigns are actually an effective way to bring people in for work their vehicle does need – and are great opportunities to impress them with the smooth operations of a well-oiled service department as well as friendly faces. Prepare for a recall appointment like you would any other paying customer and you will establish a memorable, trusted bond.

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What is a video lead response?

Let’s step back a few years: At least a decade ago, most responses to Internet inquiries were phone calls, texts, and emails. A smartphone could handle some rich content like a video, but not everyone had a data plan or WiFi everywhere to readily access video in an email.

A video response to an Internet lead often involves making a short video of the salesperson, car, or both and sending it to a customer. The videos are often uploaded through software paired to a CRM or with an embedding YouTube link so that the user doesn’t have to download a video and wait for it to play- and there are no attachments.

Getting to the point: Why a video lead response?

People watch videos quite a bit. Offering the information they want in a video format gives you the opportunity to answer a question in a potentially visual and auditory way, and it comes in the form of a video, which your customers tend to watch at some point nearly every day.

We can’t say that a video is “more” personal than a well-thought-out email response, but the customer might remember that you greeted and acknowledged them by name in their video, and answered their question.

A video is meant to make you stand out to a customer who might be shopping other dealers and wants to know who will give them the time and attention needed for a great sales process.

A few tips on making a decent video

1. Keep it short

While the length of the video depends a lot on what the customer is seeking, we wouldn’t suggest going any longer than you need to introduce yourself, give a greeting to your customer, introduce the vehicle, and offer a call to action about how to get a hold of you.

2. Include the vehicle if possible

If the customer asks questions about the vehicle, give them a visual and record the video on your lot or in a quiet place inside where you can be heard. Actually seeing a vehicle – even after viewing a gallery of images, will probably raise the standard and make you stand out.

3. Be heard

Whether you are recording videos at your desk on the showroom floor or outside, do your best to ensure your customer can actually hear you. We don’t suggest recording on an open lot during a windy day.

A video recorded at your desk with a webcam or your phone camera is fine. If the customer isn’t on a specific vehicle yet, this might be your best start.

4. Practice a little bit

Making a good video of just you talking about a vehicle is a similar art form to leaving a voicemail. Thankfully the video allows you to try numerous times – though you don’t have to be perfect. Try not to talk too fast and make it personable – but avoid reading off a script.

5. Find a place to upload

Using Youtube or another social video site is fine. Some dealerships subscribe to apps that make the video right off their phone and send it to a website where you can import the video into your email or CRM. Either way, don’t just attach a video to an email.

6. Vehicle Walkaround Videos

These are a part of the initial lead response, though at most dealerships you are going to have to dig a little more into what the customer wants in order to even choose the right vehicle to present.

7. Speed is a factor

Try to create your video quickly because speed is a factor in visiting a dealership. Very simple: Try to respond as soon as possible, preferably in less than 10 minutes. This timetable will put you well above the rest of the pack when it comes to dealers – and a video will stand out over a phone call.

Conclusion

Video lead responses can lead to more engagement, more sales, and overall better interaction with your customers. Making good video responses just requires some trial and error – and a little equipment and software training for your salespeople.

The post 7 essential video lead response tips for car dealerships appeared first on CBT News.

A brief intro to QR codes

QR codes have significantly risen in popularity in the last decade. QR literally stands for Quick Response and is presented as a black-and-white grid with many pixels within. A person can scan the QR code with a phone, tablet, or laptop camera and be sent to an app or URL with a landing page. 

While we described some of the technical aspects of a QR code, the reality is that a QR code is meant to connect the user to more information digitally. Most open a website with additional content that wouldn’t fit in the ad.

Examples of QR code use

To be fair, there are many, many uses for QR codes, this is just a few examples of how I’ve seen them implemented or would suggest implementing:

1. On ‘for sale’ vehicles

This requires a bit of work, but seeing how it plays out can be interesting. Have your detail or recon department print a QR code for every vehicle for sale on your lot. Visitors who are on your lot after hours or before a salesperson approaches can scan the QR code and be directed to the page for that vehicle. They might learn a lot about the car and potentially produce a lead on the spot.

2. On business cards

In addition to including the company website, QR codes can be used to send people to your page – or even a staff member’s page on your website. Having a QR code might also help prevent customers from throwing away your cards right away.

3. Signs

Whether it’s a sign in the front of your dealership or service department indicating your hours or a placard on a service waiting area or counter, you can add a QR code that delivers some content about your dealership. For example, a QR code in service could lead to a page that discusses the service process at your dealer or explores new and used vehicles.

4. Newspaper ads

Most dealerships are still running some form of newspaper ad in 2023, and that’s not a bad thing! You can connect to some of your less digital readers in a space that is comfortable for them. Placing a QR code within a newspaper ad can help some of your more savvy newspaper readers connect to your website without typing it in.

What should I link the QR code to?

If your ad is very general, we suggest linking it to the homepage, so long as the homepage has general contact info, chat, and phone opportunities.

If your ad has a specific theme and is related to service or something unique about a vehicle, we suggest having it land on a page more closely associated with the theme of the ad. This might require building a particular landing page for a product.

How to track QR codes

Most marketing methods involving QR codes also offer the ability to know which QR code is scanned. While you won’t have the customer’s name unless they fill out a lead form, it is good to know when people are interacting with your QR.

Retention and QR codes

Let’s assume you have remarketing set up on your website. Remarketing, by the way, is the process of having Google, Bing, and other networks collect some website visitor data and follow up with them through display ads as they use the Internet and apps.

QR codes mean that most users who visit your website after using a code will have ads shown to them as they continue regular phone or Internet usage.

Conclusion

QR codes can be a great way to follow up on the use of your existing ads to see which ones your visitors and customers want to interact with the most. You can also build some website content related to the services and products you make QR codes for to give the customer more information and a better experience.

The post 4 ways to incorporate QR codes into your dealership marketing strategy appeared first on CBT News.

Why do I need to do for advertising electric vehicles?

To be fair here, if your dealership is very active on the electric vehicles scene and you have sold all your electric vehicles and have a long waitlist of people waiting for an electric car, you might not need help selling another electric car in the next few months. 

For you, we want to help you know what to do once electric vehicles become even more mainstream, and what to do for service to create lifelong customers.

A huge reason to advertise for electric vehicles is that people simply don’t know much about them yet and people can readily be skeptical toward a vehicle not powered by a gasoline engine.

Another big reason to start advertising electric vehicles is that the market is becoming more competitive. There are more electric vehicles on the market and more dealerships that are beginning to advertise more actively for them. Not marketing your electric vehicles will make it take longer for you to catch up.

Advertising Platforms and Methods, and their uses

Search Engine Optimization

Search Engine Optimization has outstanding long-term benefits for electric vehicles. The most important part of SEO is the need to build usable, reliable content which will in turn help it rank higher on Google and make your dealership a source of information for local customers. While there are many examples of things you could discuss on a webpage for SEO purposes, you could start by explaining how to charge an EV and go into more detail. Part of the idea here is to research concerns people have about electric vehicles and explain how your dealership can help.

Since some of the SEO content present on your website will likely be written by someone, ensuring your staff knows the answers to questions too.

Search Engine Marketing

Search engine marketing is the long way of saying Google Ads or Microsoft Ads. These are great short and long-term strategies to use people’s search queries like “IONIQ 5 near me” to get your dealership into a higher spot with a unique message that makes them want to click. 

You can also use SEM to conquest. Find out which electric vehicles compete with ours and use those search queries to drive traffic to your site instead. You’ll pay for this month to month, and it’s a great way to jump-start your electric vehicle sales.

SEM and SEO are two great strategies. While I personally work in SEM a lot more than SEO, I find SEO to be a good long-term strategy that helps built trust while adding permanent high-quality content to your website.

Social Media

Social media blends the posting of free content to people who follow you and paid campaigns that can be targeted toward people who are generally interested in electric vehicles. Much like SEO, a good social media post is known for being helpful and potentially entertaining for the purpose of EVs. 

You can also make ads that target certain demographics in your area in regard to electric vehicles.

Conclusion

Digital advertising is an excellent way to help people in your area know that electric cars are available. While the specific recommendation about which methods to use depends on your specific scenario, a blend of SEO, SEM, and social media marketing creates the well-rounded support and messaging that most car dealerships will need.

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