Tag: dealership best practices
Tips to help spot identity and income verification fraud
With the gloomy economic forecasts that are flooding every media outlet daily, criminals are finding an easier environment to be able to pull off...
Harnessing big data for dealerships: analysis, techniques and tools
Data has become the driving force behind informed decision-making in retail and marketing. And this is especially so in the automotive industry. MarketWatch states,...
How to answer top EV FAQs this season at your dealership
It's a new car-buying season, and many new car buyers want to take advantage of the federal government's electric vehicle tax incentives. With many...
Website personalization is the key to attracting the modern car buyer
The automotive retail industry has long been shifting away from physical-only stores towards online shopping experiences that complement the physical showroom. However, the COVID-19...
Why auto industry trendsetters are focused on these 3 things
The 19th-century proverb, “The more things change, the more they stay the same,” couldn’t be more appropriate for today’s car dealers. People still purchase...
Why wait? How evaluating your dealership can help your business
We all know someone who waited until the last minute to get a service they needed: car insurance, that warrantee on their largest appliance,...
How to win over a customer who is fixated on price
It's no secret that prices are certainly a focus of customers who come into your dealership. Amongst many other parts of car shopping that...
Should you trust AI with your digital ad dollars?
Artificial intelligence has a variety of uses in the automotive industry. While many dealerships use artificial intelligence in a marketing and customer service capacity...
(Presumed) tough times mean a back-to-basics approach
The R-word. The one no dealer wants to hear and well…none of us want to think about it.
Recession.
And though most economists are saying we’re...
5 digital tools every modern dealership needs to drive sales success
Adding new digital tools to your dealership strategy mix can feel overwhelming and time-consuming. Things like price constraints, learning curves, and whether or not...
