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On today’s CBT Now, we’re joined by Matt Easton to walk us through how to answer inbound calls from a customer without jeopardizing a sale. 

How to effectively follow up without endangering the sale – Matt...

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It can be exciting when a sales representative gets a call from a lead or potential customer, but what happens during that call, can...
Matt Easton auditing sales

Simplify the sales pitch to help your customers take action —...

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In today’s world of social media, and information and choice overload, it's no wonder why customers often say, “I need to think about it.”...
repercussions

Matt Easton shares key sales advice: ‘Stop selling and talk about...

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When it comes to prospective buyers, salespeople need to ask the right questions. According to Matt Easton, Sales Trainer, Consultant, and Founder of Easton...
sales objections

4 methods to navigate the most common sales objections — Matt...

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Nearly every potential customer you deal with has sales objections or reasons they're hesitant to purchase your product. These objections typically include price, value,...