Tag: auto marketing
From car salesman to mega-dealer: Cuban-born Mario Murgado’s journey to unparalleled...
On today’s Executive Profile, we visited Mario Murgado, President and CEO of Murgado Automotive Group, at his brand new, state-of-the-art Cadillac dealership in Miami,...
The secret ingredient to choosing the right CDP for your dealership
On the last episode of Auto Marketing Now, automotive marketing expert and founder of BPE Enterprises, Brian Pasch discussed the three levels of functionality...
Closer Look: Digital security and proprietary access for CDPs
On the last episode of Auto Marketing Now, host Brian Pasch, founder of PCG companies and auto marketing expert, discussed how marketing automation platforms...
Stellantis appoints Natalie Knight as its new chief financial officer
At the end of June, Richard Palmer, who served as Stellantis' chief financial officer when the company was known as Fiat Chrysler Automobiles, will...
Tesla slashes Model Y, Model 3 prices again prior to Q1...
For the sixth time this year, Tesla cuts the costs of certain of its Model Y and Model 3 vehicles in the U.S. in...
OTT audio advertising for car dealers: Is it truly worth it?
When it comes time to review your dealership’s marketing spend, you always face the same difficulty: is it worth investing in a new form...
5 SEO strategies to boost your dealership’s web engagement
About 53% of mobile and desktop users click on organic search results rather than paid ads, according to BrightEdge Research. Since we know this, car dealership...
7 tips to improve your auto dealership’s email marketing strategy
Like most auto dealerships, you're always looking for ways to improve your email marketing strategy. After all, email is one of the most cost-effective...
Is athlete marketing through NIL worth it for auto dealers?
The NCAA’s recent new rules on name, image, and likeness (NIL) will profoundly impact student-athletes’ lives. For the first time, they will be able...
5 nuts and bolts of successful dealership marketing campaigns
For years, YouTube, TikTok, and online social media, in general, have educated consumers on how to spot good marketing. But unfortunately, it's also made...
